My name is Jeroen Wiersma. I live in the Netherlands with my girlfriend. I work for one of the top 100 e-commerce platforms in the Netherlands. I lead the on-site conversion optimization activities within this company and maintain multiple software platforms.

I describe myself as the jack of all trades within online-marketing because I have experience in a wide range of subjects. My experience is in Design, Front-end development, Conversion rate optimization, E-mail marketing, User Experience Design, and Customer Data Platforms.

I started this blog to increase my own knowledge of the work field and teach other people some of the tricks I found while working in a marketing team for an online store.

I hope you find my content useful and informative!