Categories
Guides

My conversion optimization process: in 16 steps

In this guide, I will tell you the conversion optimization process I have used to get results at the company I work for and how you can use this process for yourself. I will describe all the steps and what tools I use to execute them. Finally, I will share with your the spreadsheet I use to facilitate the whole process so you can get started for yourself.

Increasing the performance of your website can be extremely daunting because of the number of aspects involved with achieving this goal. There are tools around that tell you that you can easily increase your website’s revenue if you use their tool. 

Articles online tell you best practices but rarely touch upon the most important aspect. You need to have a process to be able to grow your business continually. The process will keep you heading in the right direction and give you the highest chance of reaching significant results. 

Categories
Articles

What is conversion optimization?

Did you know that almost every big online company practices conversion optimization? This profession has been around for a while but more and more companies are using it to grow their business. 

A 2017 study by Econsultancy shows that companies find that conversion optimization is more important every year.

Importance of conversion optimization

It’s less crucial but that makes sense because it isn’t the basis of a company. Before you start optimizing you need to make sure the crucial parts of your company are in order. In an e-commerce organization, this would be your customer service and logistics for example.

Some people fail to grasps the importance of conversion optimization because they don’t understand it’s meaning. What follows is a company that doesn’t improve its service and stays behind in the market until they are finally extinct.

In this article, I will start by describing what conversion optimization is and how it is defined. Then I want to describe why conversion optimization is important and the goal of practicing it. 

Furthermore, I want to describe how to achieve those goals and why data-based decisions are important.

After that, I will describe what kinds of results you can expect and when you should consider starting conversion optimization. I will also describe if you are ever done optimizing and what kind of people are conversion optimizers. 

Finally, I will talk about the skills that conversion optimizers possess and where you can start learning about becoming a conversion optimizer yourself.

Categories
Articles Guides

Difference between lead generation and click-through page?

Do you know the feeling when you hear a bunch of marketing jargon and can’t understand a word they are saying? We all seem to be trowing around more and more marketing terms for the same things. I end up looking up all these terms immediately after conversations to get a better understanding. Two of these marketing terms I looked up are very similar. Turns out both of these can be very powerful in your marketing efforts. What is the difference between a lead generation page and a click-through page?

In this article I will try to describe these terms in detail and what the differences are between them. I will talk about the goals of these different pages and what elements make up these pages. Finally,  I will talk about the best practices of these pages and what steps to take to create them yourself. 

Categories
Reviews

SyndTrio Review: Automated social media for faster rankings

Review of: SyndTrio

Use: Google ranking

Effectiveness

It can actually save you a lot of time and rank faster on Google.

Price

The price is worth it because the time you will safe justify’s the costs.

Ease of use

The new update does make it a lot easier to use because you don’t have to create a lot of accounts.

Support

Ready to answer your questions but sometimes takes a little long.

Pro’s:

  • Saves time
  • Ranking faster on Google
  • Cheap

Con’s:

  • Takes some getting used to
  • Some setup time
  • Needs a few UX improvements

Summary:

The software is a real time saver for you social media marketeers out there. It’s for everyone that has a little bit of reach on social media already. The main features of the product are automatic social account creation, content generation and automatic syndication. The goal of the software is ranking faster on Google while saving time managing your content syndication.

The results show that people are very happy with this product and actually have gotten results with them. The alternatives are few and don’t have similar features or are really expensive!

Categories
Articles

What are the goals of usability testing?

Don’t you hate it when people don’t understand the goals of usability testing? You are gathering awesome insights every week and people don’t know what to do with them. Failing to see the value of usability testing can kill your company because it’s the thing it needs to grow and learn.

But you already know this and just need to transfer this idea to your co-workers and managers. One way of doing this is by knowing exactly what the goals of usability testing are and persuading them with this knowledge.

This article will describe some of these goals and why they are so important growing a business. The key to creating a better user experience starts by pointing all noses in the right direction. Reading this article will tell you exactly what you need to do to address this problem.

Categories
Reviews

LeadPal review: Growing your e-mail list outside of your website

Review of: LeadPal

Use: E-mail list building

Effectiveness

Building lists outside of your website has never been so effective.

Price

The price is fair.

Ease of use

Once you get your sign-up page setup you can use the link for pretty much everything.

Support

Good enough.

Pro’s:

  • Off-site lead generation
  • Opt-in using social media
  • Verified e-mail addresses

Con’s:

  • Requires a bit of setup time to get the branding right

LeadPal review summary:

This software can really increase the number of opt-ins using the social media login feature. It will also increase the average value of your email list because the emails are validated by the social platforms in advance. 

The software can be effective for all businesses but it has the most potential for smaller businesses because you are able to get emails off-site.

The main feature of this software is creating links to a custom landing page with a bunch of social opt-in possibilities. The software lets you set these up quickly and monitor your progress on the dashboard.

The goal of this software is to grow your email list and uses the proven method of social authentication to make this process simple for the user. Because of the value of your email list, you will break even on the costs in no time if you have monetized your email campaigns.

Categories
Articles

Google analytics users vs sessions: What is the difference?

When you are analyzing your campaigns in Google Analytics you will sometimes notice that you have to choose between using users or sessions. It’s important to know why you are using either one of those metrics over the other because there are differences between them. By looking at the definition and differences between these two metrics you will be able to make a better analysis because you will know which one fits your current situation. Let’s compare google analytics users vs sessions!

This article will contain what users and sessions are in Google Analytics and how they differ from each other. It will also discuss when you should use either one and where to find these metrics in Google Analytics.

Categories
Articles

10 ab testing interview questions to find professionals

Are you looking to hire someone that know’s a lot about conversion rate optimization & ab testing or you are about to apply to a new job? A lot of people claim they know what ab testing is because the concept is so simple. Experience has shown that there is a lot more to it because there are a lot of things to consider when running tests. I made a list of 10 ab testing interview questions that cover the most important aspects of running experiments within an organization. Let’s separate the amateurs from pros today!

Categories
Guides

How to increase power in statistics?

Have you ever run a test and were sure that that you would get good results for your company. Turns out the result you got wasn’t what you expected! Your test failed and you were baffled. This might be because the statistical power of your test wasn’t high enough and you failed to observe a false null hypothesis. This article will learn you how to increase power in statistics.

To be able to increase your power you will need a good understanding of the term. This article begins by describing what power is in statistics. Furthermore, it will describe how to increase power in statistics and how power is calculated. It will also describe why it’s important to have high power in statistics and what statistical power rate is an industry-average for conversion rate experts and researchers.

Categories
Articles

Newsletter sign-up: 10 approaches

Do you have problems with persuading newsletter sign-up for people on your website because not enough people are subscribing? You can try to optimize your current approach or look at different ways of getting subscribers for your newsletter.

It’s extremely important to keep growing your email list because a study by Barilliance states that on average about 39,13% of a company’s revenue is generated through e-mail marketing.

This is because e-mail marketing is such a powerful tool that gets stronger depending on your email list.

This article will describe 10 different approaches that I have used to collect more subscribers for your email list.