GrowthPenguin

Did you know that almost every big online company practices conversion optimization? This profession has been around for a while but more and more companies are using it to grow their business. 

A 2017 study by Econsultancy shows that companies find that conversion optimization is more important every year.

It’s less crucial but that makes sense because it isn’t the basis of a company. Before you start optimizing you need to make sure the crucial parts of your company are in order. In an e-commerce organization, this would be your customer service and logistics for example.

Some people fail to grasps the importance of conversion optimization because they don’t understand it’s meaning. What follows is a company that doesn’t improve its service and stays behind in the market until they are finally extinct.

In this article, I will start by describing what conversion optimization is and how it is defined. Then I want to describe why conversion optimization is important and the goal of practicing it. 

Furthermore, I want to describe how to achieve those goals and why data-based decisions are important.

After that, I will describe what kinds of results you can expect and when you should consider starting conversion optimization. I will also describe if you are ever done optimizing and what kind of people are conversion optimizers. 

Finally, I will talk about the skills that conversion optimizers possess and where you can start learning about becoming a conversion optimizer yourself.

Don’t you hate it when people don’t understand the goals of usability testing? You are gathering awesome insights every week and people don’t know what to do with them. Failing to see the value of usability testing can kill your company because it’s the thing it needs to grow and learn.

But you already know this and just need to transfer this idea to your co-workers and managers. One way of doing this is by knowing exactly what the goals of usability testing are and persuading them with this knowledge.

This article will describe some of these goals and why they are so important growing a business. The key to creating a better user experience starts by pointing all noses in the right direction. Reading this article will tell you exactly what you need to do to address this problem.

When you are analyzing your campaigns in Google Analytics you will sometimes notice that you have to choose between using users or sessions. It’s important to know why you are using either one of those metrics over the other because there are differences between them. By looking at the definition and differences between these two metrics you will be able to make a better analysis because you will know which one fits your current situation. Let’s compare google analytics users vs sessions!

This article will contain what users and sessions are in Google Analytics and how they differ from each other. It will also discuss when you should use either one and where to find these metrics in Google Analytics.

Are you looking to hire someone that know’s a lot about conversion rate optimization & ab testing or you are about to apply to a new job? A lot of people claim they know what ab testing is because the concept is so simple. Experience has shown that there is a lot more to it because there are a lot of things to consider when running tests. I made a list of 10 ab testing interview questions that cover the most important aspects of running experiments within an organization. Let’s separate the amateurs from pros today!

Do you have problems with persuading newsletter sign-up for people on your website because not enough people are subscribing? You can try to optimize your current approach or look at different ways of getting subscribers for your newsletter.

It’s extremely important to keep growing your email list because a study by Barilliance states that on average about 39,13% of a company’s revenue is generated through e-mail marketing.

This is because e-mail marketing is such a powerful tool that gets stronger depending on your email list.

This article will describe 10 different approaches that I have used to collect more subscribers for your email list.