Categories
Digital Analytics

Google Analytics 4: Is it worth upgrading?

Have you already seen the notification at the top of your Google Analytics report saying that there is a new version of Google Analytics available for all users; Google Analytics 4. The first thing that was going around in my head was how much time and money it would take to transition to this new software? Do we have to relearn the whole software and what things are we going to lose?

I was interested so I decided to write this article to educate myself and other readers on the decision to upgrade to Google Analytics 4.

This article will contain the reason why the software has been developed and what the new features are. We are going to take a look at the costs and how you can upgrade from Google Analytics 4. Finally, I will help you to decide when you should upgrade and transition to this new version.

Categories
Digital Psychology

Ten reasons for shopping cart abandonment

Imagine a user adds thousands of dollars worth of items in their shopping cart at Walmart. Just before this person goes to the cash registry he decides to leave and go home. You could imagine the frustration felt by the shop manager as this has an immediate effect on their revenue. He or she wondered why the customer left the transaction and would like to prevent that in the future. A simple question for the customer the next time he returns can help find the reason why the shopping cart abandonment occurred.

This same event can happen easily in your online store without even noticing it. It’s important to find the biggest frustrations that your users have in the shopping cart to prevent them all together because it can increase the user experience and your revenue.

This article describes some of the biggest reasons why users leave the shopping cart. This can be used to research your users and find out if they might be having the same problems on your website. All the described reasons are obtained from renowned scientific research.

Categories
CRO

8 best practices for error messages

Don’t you hate it when you see a big red error message on your screen? You are trying to complete a simple task on the computer but are unable to find out what the problem is and how to fix it.

 A well-designed error message would have prevented this frustration and might have helped you in completing the task at hand.

In this article, I found a bunch of useful best practices for improving the error messages on your platform to improve the user experience.

Categories
CRO

My conversion optimization process: in 16 steps

In this guide, I will tell you the conversion optimization process I have used to get results at the company I work for and how you can use this process for yourself. I will describe all the steps and what tools I use to execute them. Finally, I will share with your the spreadsheet I use to facilitate the whole process so you can get started for yourself.

Increasing the performance of your website can be extremely daunting because of the number of aspects involved with achieving this goal. There are tools around that tell you that you can easily increase your website’s revenue if you use their tool. 

Articles online tell you best practices but rarely touch upon the most important aspect. You need to have a process to be able to grow your business continually. The process will keep you heading in the right direction and give you the highest chance of reaching significant results. 

Categories
CRO

What is conversion optimization?

Did you know that almost every big online company practices conversion optimization? This profession has been around for a while but more and more companies are using it to grow their business. 

A 2017 study by Econsultancy shows that companies find that conversion optimization is more important every year.

Importance of conversion optimization

It’s less crucial but that makes sense because it isn’t the basis of a company. Before you start optimizing you need to make sure the crucial parts of your company are in order. In an e-commerce organization, this would be your customer service and logistics for example.

Some people fail to grasps the importance of conversion optimization because they don’t understand it’s meaning. What follows is a company that doesn’t improve its service and stays behind in the market until they are finally extinct.

In this article, I will start by describing what conversion optimization is and how it is defined. Then I want to describe why conversion optimization is important and the goal of practicing it. 

Furthermore, I want to describe how to achieve those goals and why data-based decisions are important.

After that, I will describe what kinds of results you can expect and when you should consider starting conversion optimization. I will also describe if you are ever done optimizing and what kind of people are conversion optimizers. 

Finally, I will talk about the skills that conversion optimizers possess and where you can start learning about becoming a conversion optimizer yourself.

Categories
CRO

Difference between lead generation and click-through page?

Do you know the feeling when you hear a bunch of marketing jargon and can’t understand a word they are saying? We all seem to be trowing around more and more marketing terms for the same things. I end up looking up all these terms immediately after conversations to get a better understanding. Two of these marketing terms I looked up are very similar. Turns out both of these can be very powerful in your marketing efforts. What is the difference between a lead generation page and a click-through page?

In this article I will try to describe these terms in detail and what the differences are between them. I will talk about the goals of these different pages and what elements make up these pages. Finally,  I will talk about the best practices of these pages and what steps to take to create them yourself. 

Categories
CRO

What are the goals of usability testing?

Don’t you hate it when people don’t understand the goals of usability testing? You are gathering awesome insights every week and people don’t know what to do with them. Failing to see the value of usability testing can kill your company because it’s the thing it needs to grow and learn.

But you already know this and just need to transfer this idea to your co-workers and managers. One way of doing this is by knowing exactly what the goals of usability testing are and persuading them with this knowledge.

This article will describe some of these goals and why they are so important growing a business. The key to creating a better user experience starts by pointing all noses in the right direction. Reading this article will tell you exactly what you need to do to address this problem.

Categories
Digital Analytics

Google analytics users vs sessions: What is the difference?

When you are analyzing your campaigns in Google Analytics you will sometimes notice that you have to choose between using users or sessions. It’s important to know why you are using either one of those metrics over the other because there are differences between them. By looking at the definition and differences between these two metrics you will be able to make a better analysis because you will know which one fits your current situation. Let’s compare google analytics users vs sessions!

This article will contain what users and sessions are in Google Analytics and how they differ from each other. It will also discuss when you should use either one and where to find these metrics in Google Analytics.

Categories
CRO

10 ab testing interview questions to find professionals

Are you looking to hire someone that know’s a lot about conversion rate optimization & ab testing or you are about to apply to a new job? A lot of people claim they know what ab testing is because the concept is so simple. Experience has shown that there is a lot more to it because there are a lot of things to consider when running tests. I made a list of 10 ab testing interview questions that cover the most important aspects of running experiments within an organization. Let’s separate the amateurs from pros today!

Categories
CRO

How to increase power in statistics?

Have you ever run a test and were sure that that you would get good results for your company. Turns out the result you got wasn’t what you expected! Your test failed and you were baffled. This might be because the statistical power of your test wasn’t high enough and you failed to observe a false null hypothesis. This article will learn you how to increase power in statistics.

To be able to increase your power you will need a good understanding of the term. This article begins by describing what power is in statistics. Furthermore, it will describe how to increase power in statistics and how power is calculated. It will also describe why it’s important to have high power in statistics and what statistical power rate is an industry-average for conversion rate experts and researchers.