Categories
JavaScript

JavaScript for optimizers #8: Changing button icons

Want to test more than just a link? Then, you need to learn JavaScript. Use my method to start changing button icons on your website.

I started a series covering practical step-by-step ways to use JavaScript to set up winning experiments on your website.

Each article in the series covers a different JavaScript method, illustrated by applying best practices to websites as hypothetical cases.

Categories
JavaScript

Javascript for optimizers #7: Inserting a countdown offer

Want to test inserting a countdown offer? Then, you need to learn JavaScript. I started a series covering practical step-by-step ways to use JavaScript to set up winning experiments on your website.

Each article in the series covers a different JavaScript method, illustrated by applying best practices to websites as hypothetical cases.

Categories
JavaScript

JavaScript for optimizers #6: Removing currency symbols

Want to test more than just the color of a button? Then, you need to learn JavaScript. I started a series covering practical step-by-step ways to use JavaScript to set up winning experiments on your website.

Each article in the series covers a different JavaScript method, illustrated by applying best practices to websites as hypothetical cases.

Categories
JavaScript

JavaScript for optimizers #4: Replacing links with buttons

Our hypothetical case for this chapter is about replacing links with buttons. Our client’s research showed that the CTA buttons are usually better than links.

Business case: Replacing links with buttons

Categories
JavaScript

JavaScript for optimizers #3: Changing element hierarchy

Our hypothetical case for this chapter is about changing the element hierarchy in the DOM. Our client’s research showed that the visual hierarchy should follow the information hierarchy

Business case: Changing element hierarchy

Categories
JavaScript

JavaScript for optimizers #2: Replacing and adding titles

Our hypothetical case for this chapter is about replacing and adding titles.

Our client’s research showed that a website should change the copy to better fit its target group.

Surveys on their website showed that users find their main copy extremely dull and repetitive.

Business case: Replacing and adding titles

Categories
JavaScript

JavaScript for optimizers #1: Hiding class elements

Our hypothetical case for this chapter is about hiding class elements.

Our client’s research showed that websites should avoid using meaningless design elements because that burdens cognitive load.

Numerous surveys showed that users on their website find the design very confusing.

Categories
CRO

How to win your first a/b test on a zero budget?

If you read this guide of 79 pages, you will learn:

  • If your company is ready for conversion optimization
  • How to conduct user research on a zero budget
  • How to prepare and run a test on a zero budget
  • How to interpret your ab testing results when stopping your test
Categories
CRO

Chapter #4: How to interpret your ab testing results when stopping your test?

You input your observation data into the test design and notice you need to end your test. Let’s finish our test the right way. This chapter will show you how to interpret your ab testing results and get the most out of your tests.

Categories
CRO

Chapter #3: How to prepare and run tests on a zero budget?

Did you know it’s possible to prepare and run tests on a zero budget?

This chapter will tell you how.

It contains all the information you need without spending a dime!