If you read this guide of 79 pages, you will learn:
You input your observation data into the test design and notice you need to end your test. Let’s finish our test the right way. This chapter will show you how to interpret your ab testing results and get the most out of your tests.
Did you know it’s possible to prepare and run tests on a zero budget?
This chapter will tell you how.
It contains all the information you need without spending a dime!
Have you ever wondered why user research on a zero budget is so expensive? Sometimes you simply don’t have the budget to get all the tools you need.
This chapter will show you how to conduct user research on a zero budget!
I will describe what user research is and how you can plan a zero-budget research strategy.
Then I will list many free tools and methods that you can use to fill your strategy and collect the insights you need for your first a/b testing win.
Good luck with setting it up! But first, the basics.
Sidenote: In this article, I will be using the word issues a lot. Issues can also be interpreted as insight.
Do you ever feel like people just don’t get the value proposition of your business?
Because they probably don’t.
It happens to a lot of businesses because of a value proposition that does not resonate with the user.
We created a checklist to make sure your value proposition is ready for testing on your landing page.
This is a way of optimizing your value proposition when you don’t have the budget to pay for a copy research team.
To educate you with the process we have collected 16 value propositions from known brands and analyze them using the checklist in this article. But first the basics.
Have you ever wondered if your company is ready to start with conversion optimization?
Not every company is ready to start because of a number of reasons.
Here is a checklist of the things you need to consider before you can start a/b testing and getting your first win!
Are you sure that your results are statistically valid? A lot of optimizers fail to recognize when their results are inconclusive and are shocked when the conversion rate drops after implementing a change.
Here are 5 common reasons why your results are inconclusive:
Beauty is in the eye of the beholder, the same applies to the value of products. A lot of the perceived value can be increased by small changes on your website. Which in turn can raise revenue and customer loyalty.
Here are 7 ways of increasing the perceived value of your client’s products & services.
Red, blue, yellow, grey, green & grey. Did you know that most people are more likely to remember the first and the last color of that sentence? This is a very basic example of the serial position effect.
The purpose of this article is to help you understand what the serial position effect is and how you can use it in your conversion optimization process.
Furthermore, this article will contain exactly what the serial position does, supported by research and examples. It will describe who theorized the serial position effect and why it is important to understand it.
Finally, this article will describe how this effect relates to online business and how you can use it to increase your conversion rate.
Have you already seen the notification at the top of your Google Analytics report saying that there is a new version of Google Analytics available for all users; Google Analytics 4. The first thing that was going around in my head was how much time and money it would take to transition to this new software? Do we have to relearn the whole software and what things are we going to lose?
I was interested so I decided to write this article to educate myself and other readers on the decision to upgrade to Google Analytics 4.
This article will contain the reason why the software has been developed and what the new features are. We are going to take a look at the costs and how you can upgrade from Google Analytics 4. Finally, I will help you to decide when you should upgrade and transition to this new version.