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Customer data platform: Centralizing your data

Post author By Jeroen
Post date 4 June 2020

Introduction

Did you know most companies have set-up systems to store their customer data for different purposes? A customer data platform can be used to connect all those systems into one system. Doing that will give you a central place for all your customer data that is accessible without having a massive technical background in development. This can give you a lot of opportunities for personalization and make following the entire customer journey over different platforms possible.

I have been using a customer data platform for about a year now and would like to take a step back and write about what they are and all the topics that surround them because it’s easy to lose track of the main goal with all the data you are collecting and the sheer amount of projects it enables.

First, this article will describe what customers’ data platforms are and how they work. Secondly, I will describe what data in a customer data platform looks like and what you can do with this data. Thirdly I will describe what you can expect in costs and what the advantages are. I will also suggest some of the customer data platforms that are available and how to choose the one that fits your company. Finally, I will describe the GDPR benefits.

CRO

8 UX research methods to find insights for A/B testing

Post author By Jeroen
Post date 28 May 2020

Introduction

Using UX research methods to find problems on websites can be really daunting because there are so many out there. You need to decide which UX research method fits within your budget and will have to highest probability to generate key insights for future experiments.

This article will help you to answer this question by describing what UX research methods are. Furthermore, it will describe the difference between qualitative and quantitative research. In addition, there will be a brief section about the attitudinal and behavior dimension within UX research methods.

Finally this article will describe 8 different UX research methods and link different tools & resources you can use to get started straight away.

Digital Psychology

Persuasion principles from Cialdini to catch lost visitors on your website

Post author By Jeroen
Post date 21 May 2020

Introduction

See what I did there? I used a persuasion principle in the title of this blog to entice people to click on my article because people have the fear of missing out on visitors. I will elaborate on this specific persuasion principle later in this article because I want to explain the concept first. This article will describe different persuasion principles you can use and why they are so effective. Furthermore, I will discuss when you can use these principles and where they can be applied based on bigger websites that already use them.

Why should you use persuasion principles?

These principles are used by most organizations in the world because they are proven to have a significant effect on users’ decisions. A big influencer in this field is Robert B. Cialdini. His book about the Psychology of persuasion explains the psychology of why people say “yes” – and how to apply these understandings (Cialdini, R.B. (1993)).

You can use them to strengthen your copy and build the whole experiments around them. Don’t just apply these techniques without testing them first because the effect of these persuasion principles will be different depending on the website and its customers.

These changes are usually very easy to get set up and can give a significant boost to your conversion rate if used in the right places on your website.

Digital Analytics

Heat map testing with Hotjar: How to set it up?

Post author By Jeroen
Post date 14 May 2020

Introduction to heat map testing

Did you know that heat map testing can give you a lot of insights about the behavior of your users on your website? Because it gives a swift visual presentation of click, scroll & tap rates on elements of your website. This information can be used to strengthen your existing hypothesis or find new issues that need further research.

First, this article will explain what heat maps are and what kind of heatmaps exist for analyzing your website. Secondly, it describes the reasons to start heat map testing and a platform that can be used for setting it up. Thirdly it will show you how to register with Hotjar and connect your website. Subsequently, this guide will describe how to set up your first heatmaps for the pages you are interested in. Last but not least we describe how to analyze different heat maps to find optimization opportunities for your website.

CRO

How to evaluate your Google Optimize ab test with Google Analytics?

Post author By Jeroen
Post date 1 May 2020

Why evaluate your ab test with google analytics?

You are using Google Optimize to run tests on your website because you want to improve your conversion rates. Why would you need to evaluate your ab test with Google Analytics? Imagine this: When you finally finished tests after waiting for two weeks something catches your eye in the results. It says the test has failed and you should start a new test because you are probably not going to reach significance anyway.

Don’t despair because there still might be hope for the research you have done. Evaluating your tests further in Google Analytics might be the answer to your problem because your test might not be successful when evaluating it in Google Optimize. But what happens when we evaluate the data in different segments. Maby your test will be significant for returning users for example.

CRO

How to use the Google Optimize a b testing tool?

Post author By Jeroen
Post date 26 April 2020

Google optimize a b testing can be very rewarding for your company or business if you master the tool. Getting the tool to work for you can be difficult for beginners because it offers so many options.

This article is a beginner’s guide for people that want to get into a b testing for no start-up costs at all! I personally use Google Optimize in my everyday job and recommend it to small company’s that have no experience with a b testing. Check out Google Optimize!

Google Optimize Dashboard – 2020

CRO

Fifteen places to start with conversion rate optimization

Post author By Jeroen
Post date 22 April 2020

Where do I begin?

You know you want to optimize your website but you don’t know where to start. Deciding where to start with conversion rate optimization doesn’t have the be difficult. Here are fifteen places that you can start to explore for opportunities.

1: Pricing on the product pages

A very interesting page to start analyzing are the pages where prices are displayed because the visual appearance of a price can have a big effect on the visitors of your website. This can have even more effective when the price is displayed on the product page because of the size of the pricing and the proximity to the transaction. Another way of optimizing this is by adjusting your prices automatically to undercut or match your competitors. Software like Greendeck can help you to automate this proces and get a lot of extra customers.