Did you know most companies have set-up systems to store their customer data for different purposes? A customer data platform can be used to connect all those systems into one system. Doing that will give you a central place for all your customer data that is accessible without having a massive technical background in development. This can give you a lot of opportunities for personalization and make following the entire customer journey over different platforms possible.
I have been using a customer data platform for about a year now and would like to take a step back and write about what they are and all the topics that surround them because it’s easy to lose track of the main goal with all the data you are collecting and the sheer amount of projects it enables.
First, this article will describe what customers’ data platforms are and how they work. Secondly, I will describe what data in a customer data platform looks like and what you can do with this data. Thirdly I will describe what you can expect in costs and what the advantages are. I will also suggest some of the customer data platforms that are available and how to choose the one that fits your company. Finally, I will describe the GDPR benefits.