Did you know that almost every big online company practices conversion optimization? This profession has been around for a while but more and more companies are using it to grow their business.
A 2017 study by Econsultancy shows that companies find that conversion optimization is more important every year.
It’s less crucial but that makes sense because it isn’t the basis of a company. Before you start optimizing you need to make sure the crucial parts of your company are in order. In an e-commerce organization, this would be your customer service and logistics for example.
Some people fail to grasps the importance of conversion optimization because they don’t understand it’s meaning. What follows is a company that doesn’t improve its service and stays behind in the market until they are finally extinct.
In this article, I will start by describing what conversion optimization is and how it is defined. Then I want to describe why conversion optimization is important and the goal of practicing it.
Furthermore, I want to describe how to achieve those goals and why data-based decisions are important.
After that, I will describe what kinds of results you can expect and when you should consider starting conversion optimization. I will also describe if you are ever done optimizing and what kind of people are conversion optimizers.
Finally, I will talk about the skills that conversion optimizers possess and where you can start learning about becoming a conversion optimizer yourself.