Imagine a user adds thousands of dollars worth of items in their shopping cart at Walmart. Just before this person goes to the cash registry he decides to leave and go home. You could imagine the frustration felt by the shop manager as this has an immediate effect on their revenue. He or she wondered why the customer left the transaction and would like to prevent that in the future. A simple question for the customer the next time he returns can help find the reason why the shopping cart abandonment occurred.
This same event can happen easily in your online store without even noticing it. It’s important to find the biggest frustrations that your users have in the shopping cart to prevent them all together because it can increase the user experience and your revenue.
This article describes some of the biggest reasons why users leave the shopping cart. This can be used to research your users and find out if they might be having the same problems on your website. All the described reasons are obtained from renowned scientific research.