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Newsletter sign-up: 10 approaches

Do you have problems with persuading newsletter sign-up for people on your website because not enough people are subscribing? You can try to optimize your current approach or look at different ways of getting subscribers for your newsletter.

It’s extremely important to keep growing your email list because a study by Barilliance states that on average about 39,13% of a company’s revenue is generated through e-mail marketing.

This is because e-mail marketing is such a powerful tool that gets stronger depending on your email list.

This article will describe 10 different approaches that I have used to collect more subscribers for your email list. 

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Personalized emails: 8 techniques for extra revenue

Hello, there user! Wouldn’t it have been better if the word ”user” was replaced by your actual first name? User feels really impersonal and generic to me. It’s a lot better to use personalized emails because research has shown that personalization has a big effect on open and click rates. A 2013 study from Experian shows that personalization increases open-rates by 26%.

This article will describe what personalized emails are and why you should use them. Furthermore, we will describe different types of personalized mail types you can use as inspiration for your mail campaigns and what kind of data you need. Finally, we will list some tools that you can use for this type of mailing.

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Customer data platform: Centralizing your data

Introduction

Did you know most companies have set-up systems to store their customer data for different purposes? A customer data platform can be used to connect all those systems into one system. Doing that will give you a central place for all your customer data that is accessible without having a massive technical background in development. This can give you a lot of opportunities for personalization and make following the entire customer journey over different platforms possible.

I have been using a customer data platform for about a year now and would like to take a step back and write about what they are and all the topics that surround them because it’s easy to lose track of the main goal with all the data you are collecting and the sheer amount of projects it enables.

First, this article will describe what customers’ data platforms are and how they work. Secondly, I will describe what data in a customer data platform looks like and what you can do with this data. Thirdly I will describe what you can expect in costs and what the advantages are. I will also suggest some of the customer data platforms that are available and how to choose the one that fits your company. Finally, I will describe the GDPR benefits.

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8 UX research methods to find insights for A/B testing

Introduction

Using UX research methods to find problems on websites can be really daunting because there are so many out there. You need to decide which UX research method fits within your budget and will have to highest probability to generate key insights for future experiments. 

This article will help you to answer this question by describing what UX research methods are. Furthermore, it will describe the difference between qualitative and quantitative research. In addition, there will be a brief section about the attitudinal and behavior dimension within UX research methods. 

Finally this article will describe 8 different UX research methods and link different tools & resources you can use to get started straight away. 

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Persuasion principles from Cialdini to catch lost visitors on your website

Introduction

See what I did there? I used a persuasion principle in the title of this blog to entice people to click on my article because people have the fear of missing out on visitors.  I will elaborate on this specific persuasion principle later in this article because I want to explain the concept first. This article will describe different persuasion principles you can use and why they are so effective. Furthermore, I will discuss when you can use these principles and where they can be applied based on bigger websites that already use them. 

Why should you use persuasion principles?

These principles are used by most organizations in the world because they are proven to have a significant effect on users’ decisions. A big influencer in this field is Robert B. Cialdini. His book about the Psychology of persuasion explains the psychology of why people say “yes” – and how to apply these understandings (Cialdini, R.B. (1993)).

You can use them to strengthen your copy and build the whole experiments around them. Don’t just apply these techniques without testing them first because the effect of these persuasion principles will be different depending on the website and its customers.

These changes are usually very easy to get set up and can give a significant boost to your conversion rate if used in the right places on your website.

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Fifteen places to start with conversion rate optimization

Where do I begin?

You know you want to optimize your website but you don’t know where to start. Deciding where to start with conversion rate optimization doesn’t have the be difficult. Here are fifteen places that you can start to explore for opportunities.

1: Pricing on the product pages

A very interesting page to start analyzing are the pages where prices are displayed because the visual appearance of a price can have a big effect on the visitors of your website. This can have even more effective when the price is displayed on the product page because of the size of the pricing and the proximity to the transaction. Another way of optimizing this is by adjusting your prices automatically to undercut or match your competitors. Software like Greendeck can help you to automate this proces and get a lot of extra customers.

Pricing on NIKE product page
Nike product page pricing – 2020