How to win your first a/b test on a zero budget?

If you read this guide of 79 pages, you will learn:


Chapter #4: How to interpret your ab testing results when stopping your test?

You input your observation data into the test design and notice you need to end your test. Let’s finish our test the right way. This chapter will show you how to interpret your ab testing results and get the most out of your tests.


Chapter #3: How to prepare and run tests on a zero budget?

Did you know it’s possible to prepare and run tests on a zero budget?

This chapter will tell you how.

It contains all the information you need without spending a dime!


Chapter #2: How to conduct user research on a zero budget?

Have you ever wondered why user research on a zero budget is so expensive? Sometimes you simply don’t have the budget to get all the tools you need.

Don’t worry!

This chapter will show you how to conduct user research on a zero budget!

I will describe what user research is and how you can plan a zero-budget research strategy.

Then I will list many free tools and methods that you can use to fill your strategy and collect the insights you need for your first a/b testing win.

Good luck with setting it up! But first, the basics.

Sidenote: In this article, I will be using the word issues a lot. Issues can also be interpreted as insight.


Value proposition analysis with zero budget: A practical guide

Do you ever feel like people just don’t get the value proposition of your business?

Because they probably don’t.

It happens to a lot of businesses because of a value proposition that does not resonate with the user.

We created a checklist to make sure your value proposition is ready for testing on your landing page.

This is a way of optimizing your value proposition when you don’t have the budget to pay for a copy research team.

To educate you with the process we have collected 16 value propositions from known brands and analyze them using the checklist in this article. But first the basics.


Chapter #1: Is your company ready to start with conversion optimization?

Have you ever wondered if your company is ready to start with conversion optimization?

You should!

Not every company is ready to start because of a number of reasons.

Here is a checklist of the things you need to consider before you can start a/b testing and getting your first win!


5 common reasons why your a/b test results are inconclusive

Are you sure that your results are statistically valid? A lot of optimizers fail to recognize when their results are inconclusive and are shocked when the conversion rate drops after implementing a change.

Here are 5 common reasons why your results are inconclusive:


8 best practices for error messages

Don’t you hate it when you see a big red error message on your screen? You are trying to complete a simple task on the computer but are unable to find out what the problem is and how to fix it.

 A well-designed error message would have prevented this frustration and might have helped you in completing the task at hand.

In this article, I found a bunch of useful best practices for improving the error messages on your platform to improve the user experience.


My conversion optimization process: in 16 steps

In this guide, I will tell you the conversion optimization process I have used to get results at the company I work for and how you can use this process for yourself. I will describe all the steps and what tools I use to execute them. Finally, I will share with your the spreadsheet I use to facilitate the whole process so you can get started for yourself.

Increasing the performance of your website can be extremely daunting because of the number of aspects involved with achieving this goal. There are tools around that tell you that you can easily increase your website’s revenue if you use their tool. 

Articles online tell you best practices but rarely touch upon the most important aspect. You need to have a process to be able to grow your business continually. The process will keep you heading in the right direction and give you the highest chance of reaching significant results. 


What is conversion optimization?

Did you know that almost every big online company practices conversion optimization? This profession has been around for a while but more and more companies are using it to grow their business. 

A 2017 study by Econsultancy shows that companies find that conversion optimization is more important every year.

Importance of conversion optimization

It’s less crucial but that makes sense because it isn’t the basis of a company. Before you start optimizing you need to make sure the crucial parts of your company are in order. In an e-commerce organization, this would be your customer service and logistics for example.

Some people fail to grasps the importance of conversion optimization because they don’t understand it’s meaning. What follows is a company that doesn’t improve its service and stays behind in the market until they are finally extinct.

In this article, I will start by describing what conversion optimization is and how it is defined. Then I want to describe why conversion optimization is important and the goal of practicing it. 

Furthermore, I want to describe how to achieve those goals and why data-based decisions are important.

After that, I will describe what kinds of results you can expect and when you should consider starting conversion optimization. I will also describe if you are ever done optimizing and what kind of people are conversion optimizers. 

Finally, I will talk about the skills that conversion optimizers possess and where you can start learning about becoming a conversion optimizer yourself.