You input your observation data into the test design and notice you need to end your test. Let’s finish our test the right way. This chapter will show you how to interpret your ab testing results and get the most out of your tests.
Are you sure that your results are statistically valid? A lot of optimizers fail to recognize when their results are inconclusive and are shocked when the conversion rate drops after implementing a change.
Here are 5 common reasons why your results are inconclusive:
In this guide, I will tell you the conversion optimization process I have used to get results at the company I work for and how you can use this process for yourself. I will describe all the steps and what tools I use to execute them. Finally, I will share with your the spreadsheet I use to facilitate the whole process so you can get started for yourself.
Increasing the performance of your website can be extremely daunting because of the number of aspects involved with achieving this goal. There are tools around that tell you that you can easily increase your website’s revenue if you use their tool.
Articles online tell you best practices but rarely touch upon the most important aspect. You need to have a process to be able to grow your business continually. The process will keep you heading in the right direction and give you the highest chance of reaching significant results.
Did you know that almost every big online company practices conversion optimization? This profession has been around for a while but more and more companies are using it to grow their business.
A 2017 study by Econsultancy shows that companies find that conversion optimization is more important every year.
It’s less crucial but that makes sense because it isn’t the basis of a company. Before you start optimizing you need to make sure the crucial parts of your company are in order. In an e-commerce organization, this would be your customer service and logistics for example.
Some people fail to grasps the importance of conversion optimization because they don’t understand it’s meaning. What follows is a company that doesn’t improve its service and stays behind in the market until they are finally extinct.
In this article, I will start by describing what conversion optimization is and how it is defined. Then I want to describe why conversion optimization is important and the goal of practicing it.
Furthermore, I want to describe how to achieve those goals and why data-based decisions are important.
After that, I will describe what kinds of results you can expect and when you should consider starting conversion optimization. I will also describe if you are ever done optimizing and what kind of people are conversion optimizers.
Finally, I will talk about the skills that conversion optimizers possess and where you can start learning about becoming a conversion optimizer yourself.