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CRO

Difference between lead generation and click-through page?

Do you know the feeling when you hear a bunch of marketing jargon and can’t understand a word they are saying? We all seem to be trowing around more and more marketing terms for the same things. I end up looking up all these terms immediately after conversations to get a better understanding. Two of these marketing terms I looked up are very similar. Turns out both of these can be very powerful in your marketing efforts. What is the difference between a lead generation page and a click-through page?

In this article I will try to describe these terms in detail and what the differences are between them. I will talk about the goals of these different pages and what elements make up these pages. Finally,  I will talk about the best practices of these pages and what steps to take to create them yourself. 

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CRO

What are the goals of usability testing?

Don’t you hate it when people don’t understand the goals of usability testing? You are gathering awesome insights every week and people don’t know what to do with them. Failing to see the value of usability testing can kill your company because it’s the thing it needs to grow and learn.

But you already know this and just need to transfer this idea to your co-workers and managers. One way of doing this is by knowing exactly what the goals of usability testing are and persuading them with this knowledge.

This article will describe some of these goals and why they are so important growing a business. The key to creating a better user experience starts by pointing all noses in the right direction. Reading this article will tell you exactly what you need to do to address this problem.

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CRO

10 ab testing interview questions to find professionals

Are you looking to hire someone that know’s a lot about conversion rate optimization & ab testing or you are about to apply to a new job? A lot of people claim they know what ab testing is because the concept is so simple. Experience has shown that there is a lot more to it because there are a lot of things to consider when running tests. I made a list of 10 ab testing interview questions that cover the most important aspects of running experiments within an organization. Let’s separate the amateurs from pros today!

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CRO

How to increase power in statistics?

Have you ever run a test and were sure that that you would get good results for your company. Turns out the result you got wasn’t what you expected! Your test failed and you were baffled. This might be because the statistical power of your test wasn’t high enough and you failed to observe a false null hypothesis. This article will learn you how to increase power in statistics.

To be able to increase your power you will need a good understanding of the term. This article begins by describing what power is in statistics. Furthermore, it will describe how to increase power in statistics and how power is calculated. It will also describe why it’s important to have high power in statistics and what statistical power rate is an industry-average for conversion rate experts and researchers.

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CRO

Newsletter sign-up: 10 approaches

Do you have problems with persuading newsletter sign-up for people on your website because not enough people are subscribing? You can try to optimize your current approach or look at different ways of getting subscribers for your newsletter.

It’s extremely important to keep growing your email list because a study by Barilliance states that on average about 39,13% of a company’s revenue is generated through e-mail marketing.

This is because e-mail marketing is such a powerful tool that gets stronger depending on your email list.

This article will describe 10 different approaches that I have used to collect more subscribers for your email list. 

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CRO

Personalized emails: 8 techniques for extra revenue

Hello, there user! Wouldn’t it have been better if the word ”user” was replaced by your actual first name? User feels really impersonal and generic to me. It’s a lot better to use personalized emails because research has shown that personalization has a big effect on open and click rates. A 2013 study from Experian shows that personalization increases open-rates by 26%.

This article will describe what personalized emails are and why you should use them. Furthermore, we will describe different types of personalized mail types you can use as inspiration for your mail campaigns and what kind of data you need. Finally, we will list some tools that you can use for this type of mailing.

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CRO

Form fields: How to make them better?

Introduction to form fields

Have you ever filled in form fields on a website and experienced severe boredom and frustration at the same time? It’s no secret that filling forms is an essential but boring step to ordering products online or signing up for services. Some forms are worse than others but there are a lot of opportunities for optimization.

This article will contain everything you need to know about form fields. It will contain the basics of form fields and how to collect behavioral data. Then we will analyze this data to collects issues and insights for writing testing hypotheses.

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CRO

Multivariate testing: Everything you need to know

Introduction

Do you know what are the most important elements on your website and the optimal place to put them on your landing pages? There are a lot of options for different layout structures with the amounts of elements you have on your landing pages. Deciding what is the best layout composition can be done by multivariate testing.

This article will contain everything you need to know to prepare, set-up, and analyze multivariate tests. If you are into A/B testing and optimizing your website you will love this guide.

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CRO

8 UX research methods to find insights for A/B testing

Introduction

Using UX research methods to find problems on websites can be really daunting because there are so many out there. You need to decide which UX research method fits within your budget and will have to highest probability to generate key insights for future experiments. 

This article will help you to answer this question by describing what UX research methods are. Furthermore, it will describe the difference between qualitative and quantitative research. In addition, there will be a brief section about the attitudinal and behavior dimension within UX research methods. 

Finally this article will describe 8 different UX research methods and link different tools & resources you can use to get started straight away. 

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CRO

How to evaluate your Google Optimize ab test with Google Analytics?

Why evaluate your ab test with google analytics?

You are using Google Optimize to run tests on your website because you want to improve your conversion rates. Why would you need to evaluate your ab test with Google Analytics? Imagine this: When you finally finished tests after waiting for two weeks something catches your eye in the results. It says the test has failed and you should start a new test because you are probably not going to reach significance anyway. 

Don’t despair because there still might be hope for the research you have done. Evaluating your tests further in Google Analytics might be the answer to your problem because your test might not be successful when evaluating it in Google Optimize. But what happens when we evaluate the data in different segments. Maby your test will be significant for returning users for example.