Category: CRO

Do you have problems with persuading newsletter sign-up for people on your website because not enough people are subscribing? You can try to optimize your current approach or look at different ways of getting subscribers for your newsletter.

It’s extremely important to keep growing your email list because a study by Barilliance states that on average about 39,13% of a company’s revenue is generated through e-mail marketing.

This is because e-mail marketing is such a powerful tool that gets stronger depending on your email list.

This article will describe 10 different approaches that I have used to collect more subscribers for your email list. 

Hello, there user! Wouldn’t it have been better if the word ”user” was replaced by your actual first name? User feels really impersonal and generic to me. It’s a lot better to use personalized emails because research has shown that personalization has a big effect on open and click rates. A 2013 study from Experian shows that personalization increases open-rates by 26%.

This article will describe what personalized emails are and why you should use them. Furthermore, we will describe different types of personalized mail types you can use as inspiration for your mail campaigns and what kind of data you need. Finally, we will list some tools that you can use for this type of mailing.

Introduction to form fields

Have you ever filled in form fields on a website and experienced severe boredom and frustration at the same time? It’s no secret that filling forms is an essential but boring step to ordering products online or signing up for services. Some forms are worse than others but there are a lot of opportunities for optimization.

This article will contain everything you need to know about form fields. It will contain the basics of form fields and how to collect behavioral data. Then we will analyze this data to collects issues and insights for writing testing hypotheses.

Introduction

Do you know what are the most important elements on your website and the optimal place to put them on your landing pages? There are a lot of options for different layout structures with the amounts of elements you have on your landing pages. Deciding what is the best layout composition can be done by multivariate testing.

This article will contain everything you need to know to prepare, set-up, and analyze multivariate tests. If you are into A/B testing and optimizing your website you will love this guide.

Introduction

Using UX research methods to find problems on websites can be really daunting because there are so many out there. You need to decide which UX research method fits within your budget and will have to highest probability to generate key insights for future experiments. 

This article will help you to answer this question by describing what UX research methods are. Furthermore, it will describe the difference between qualitative and quantitative research. In addition, there will be a brief section about the attitudinal and behavior dimension within UX research methods. 

Finally this article will describe 8 different UX research methods and link different tools & resources you can use to get started straight away. 

Why evaluate your ab test with google analytics?

You are using Google Optimize to run tests on your website because you want to improve your conversion rates. Why would you need to evaluate your ab test with Google Analytics? Imagine this: When you finally finished tests after waiting for two weeks something catches your eye in the results. It says the test has failed and you should start a new test because you are probably not going to reach significance anyway. 

Don’t despair because there still might be hope for the research you have done. Evaluating your tests further in Google Analytics might be the answer to your problem because your test might not be successful when evaluating it in Google Optimize. But what happens when we evaluate the data in different segments. Maby your test will be significant for returning users for example. 

Google optimize a b testing can be very rewarding for your company or business if you master the tool. Getting the tool to work for you can be difficult for beginners because it offers so many options.

This article is a beginner’s guide for people that want to get into a b testing for no start-up costs at all! I personally use Google Optimize in my everyday job and recommend it to small company’s that have no experience with a b testing. Check out Google Optimize!

Where do I begin?

You know you want to optimize your website but you don’t know where to start. Deciding where to start with conversion rate optimization doesn’t have the be difficult. Here are fifteen places that you can start to explore for opportunities.

1: Pricing on the product pages

A very interesting page to start analyzing are the pages where prices are displayed because the visual appearance of a price can have a big effect on the visitors of your website. This can have even more effective when the price is displayed on the product page because of the size of the pricing and the proximity to the transaction. Another way of optimizing this is by adjusting your prices automatically to undercut or match your competitors. Software like Greendeck can help you to automate this proces and get a lot of extra customers.