Do you know the feeling when you hear a bunch of marketing jargon and can’t understand a word they are saying? We all seem to be trowing around more and more marketing terms for the same things. I end up looking up all these terms immediately after conversations to get a better understanding. Two of these marketing terms I looked up are very similar. Turns out both of these can be very powerful in your marketing efforts. What is the difference between a lead generation page and a click-through page?
In this article I will try to describe these terms in detail and what the differences are between them. I will talk about the goals of these different pages and what elements make up these pages. Finally, I will talk about the best practices of these pages and what steps to take to create them yourself.