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Digital Analytics

Google Analytics 4: Is it worth upgrading?

Have you already seen the notification at the top of your Google Analytics report saying that there is a new version of Google Analytics available for all users; Google Analytics 4. The first thing that was going around in my head was how much time and money it would take to transition to this new software? Do we have to relearn the whole software and what things are we going to lose?

I was interested so I decided to write this article to educate myself and other readers on the decision to upgrade to Google Analytics 4.

This article will contain the reason why the software has been developed and what the new features are. We are going to take a look at the costs and how you can upgrade from Google Analytics 4. Finally, I will help you to decide when you should upgrade and transition to this new version.

Categories
Digital Analytics

Google analytics users vs sessions: What is the difference?

When you are analyzing your campaigns in Google Analytics you will sometimes notice that you have to choose between using users or sessions. It’s important to know why you are using either one of those metrics over the other because there are differences between them. By looking at the definition and differences between these two metrics you will be able to make a better analysis because you will know which one fits your current situation. Let’s compare google analytics users vs sessions!

This article will contain what users and sessions are in Google Analytics and how they differ from each other. It will also discuss when you should use either one and where to find these metrics in Google Analytics.

Categories
Digital Analytics

Customer data platform: Centralizing your data

Introduction

Did you know most companies have set-up systems to store their customer data for different purposes? A customer data platform can be used to connect all those systems into one system. Doing that will give you a central place for all your customer data that is accessible without having a massive technical background in development. This can give you a lot of opportunities for personalization and make following the entire customer journey over different platforms possible.

I have been using a customer data platform for about a year now and would like to take a step back and write about what they are and all the topics that surround them because it’s easy to lose track of the main goal with all the data you are collecting and the sheer amount of projects it enables.

First, this article will describe what customers’ data platforms are and how they work. Secondly, I will describe what data in a customer data platform looks like and what you can do with this data. Thirdly I will describe what you can expect in costs and what the advantages are. I will also suggest some of the customer data platforms that are available and how to choose the one that fits your company. Finally, I will describe the GDPR benefits.

Categories
Digital Analytics

Heat map testing with Hotjar: How to set it up?

Introduction to heat map testing

Did you know that heat map testing can give you a lot of insights about the behavior of your users on your website? Because it gives a swift visual presentation of click, scroll & tap rates on elements of your website. This information can be used to strengthen your existing hypothesis or find new issues that need further research. 

First, this article will explain what heat maps are and what kind of heatmaps exist for analyzing your website. Secondly, it describes the reasons to start heat map testing and a platform that can be used for setting it up. Thirdly it will show you how to register with Hotjar and connect your website. Subsequently, this guide will describe how to set up your first heatmaps for the pages you are interested in. Last but not least we describe how to analyze different heat maps to find optimization opportunities for your website.