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Perceived value: 7 ways to increase it
Beauty is in the eye of the beholder, the same applies to the value of products. A lot of the […]
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Serial position effect: Using structure to boost conversion-rate
Red, blue, yellow, grey, green & grey. Did you know that most people are more likely to remember the first […]
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Ten reasons for shopping cart abandonment
Imagine a user adds thousands of dollars worth of items in their shopping cart at Walmart. Just before this person […]
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Persuasion principles from Cialdini to catch lost visitors on your website
Introduction See what I did there? I used a persuasion principle in the title of this blog to entice people […]