Red, blue, yellow, grey, green & grey. Did you know that most people are more likely to remember the first and the last color of that sentence? This is a very basic example of the serial position effect.
The purpose of this article is to help you understand what the serial position effect is and how you can use it in your conversion optimization process.
Furthermore, this article will contain exactly what the serial position does, supported by research and examples. It will describe who theorized the serial position effect and why it is important to understand it.
Finally, this article will describe how this effect relates to online business and how you can use it to increase your conversion rate.