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Google Analytics 4: Is it worth upgrading?

Have you already seen the notification at the top of your Google Analytics report saying that there is a new version of Google Analytics available for all users; Google Analytics 4. The first thing that was going around in my head was how much time and money it would take to transition to this new software? Do we have to relearn the whole software and what things are we going to lose?

I was interested so I decided to write this article to educate myself and other readers on the decision to upgrade to Google Analytics 4.

This article will contain the reason why the software has been developed and what the new features are. We are going to take a look at the costs and how you can upgrade from Google Analytics 4. Finally, I will help you to decide when you should upgrade and transition to this new version.

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My conversion optimization process: in 16 steps

In this guide, I will tell you the conversion optimization process I have used to get results at the company I work for and how you can use this process for yourself. I will describe all the steps and what tools I use to execute them. Finally, I will share with your the spreadsheet I use to facilitate the whole process so you can get started for yourself.

Increasing the performance of your website can be extremely daunting because of the number of aspects involved with achieving this goal. There are tools around that tell you that you can easily increase your website’s revenue if you use their tool. 

Articles online tell you best practices but rarely touch upon the most important aspect. You need to have a process to be able to grow your business continually. The process will keep you heading in the right direction and give you the highest chance of reaching significant results. 

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Articles Guides

Difference between lead generation and click-through page?

Do you know the feeling when you hear a bunch of marketing jargon and can’t understand a word they are saying? We all seem to be trowing around more and more marketing terms for the same things. I end up looking up all these terms immediately after conversations to get a better understanding. Two of these marketing terms I looked up are very similar. Turns out both of these can be very powerful in your marketing efforts. What is the difference between a lead generation page and a click-through page?

In this article I will try to describe these terms in detail and what the differences are between them. I will talk about the goals of these different pages and what elements make up these pages. Finally,  I will talk about the best practices of these pages and what steps to take to create them yourself. 

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How to increase power in statistics?

Have you ever run a test and were sure that that you would get good results for your company. Turns out the result you got wasn’t what you expected! Your test failed and you were baffled. This might be because the statistical power of your test wasn’t high enough and you failed to observe a false null hypothesis. This article will learn you how to increase power in statistics.

To be able to increase your power you will need a good understanding of the term. This article begins by describing what power is in statistics. Furthermore, it will describe how to increase power in statistics and how power is calculated. It will also describe why it’s important to have high power in statistics and what statistical power rate is an industry-average for conversion rate experts and researchers.

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Form fields: How to make them better?

Introduction to form fields

Have you ever filled in form fields on a website and experienced severe boredom and frustration at the same time? It’s no secret that filling forms is an essential but boring step to ordering products online or signing up for services. Some forms are worse than others but there are a lot of opportunities for optimization.

This article will contain everything you need to know about form fields. It will contain the basics of form fields and how to collect behavioral data. Then we will analyze this data to collects issues and insights for writing testing hypotheses.

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Multivariate testing: Everything you need to know

Introduction

Do you know what are the most important elements on your website and the optimal place to put them on your landing pages? There are a lot of options for different layout structures with the amounts of elements you have on your landing pages. Deciding what is the best layout composition can be done by multivariate testing.

This article will contain everything you need to know to prepare, set-up, and analyze multivariate tests. If you are into A/B testing and optimizing your website you will love this guide.

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Heat map testing with Hotjar: How to set it up?

Introduction to heat map testing

Did you know that heat map testing can give you a lot of insights about the behavior of your users on your website? Because it gives a swift visual presentation of click, scroll & tap rates on elements of your website. This information can be used to strengthen your existing hypothesis or find new issues that need further research. 

First, this article will explain what heat maps are and what kind of heatmaps exist for analyzing your website. Secondly, it describes the reasons to start heat map testing and a platform that can be used for setting it up. Thirdly it will show you how to register with Hotjar and connect your website. Subsequently, this guide will describe how to set up your first heatmaps for the pages you are interested in. Last but not least we describe how to analyze different heat maps to find optimization opportunities for your website.

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How to analyze a value proposition example?

The title of this article is a good value proposition example to the users reading this blog because it describes the thing or information that is of value to the user. It is very important for the conversion rate of a landing page for many reasons. 

First of all, it will be the first thing the user reads on your page, therefore it needs to resonate with your users. Another reason is the way you are displayed in the Google search results because a bad value proposition will attract a lot less traffic to your website. Finally, it describes the benefits of your product or service to the user and differentiates yourself from the competition.

This article will discuss what a value proposition is, so you can quickly identify these on any website. It will also discuss why and when you should test a value proposition. Furthermore, this article describes why to look at example value propositions and how to score them for your website.

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How to evaluate your Google Optimize ab test with Google Analytics?

Why evaluate your ab test with google analytics?

You are using Google Optimize to run tests on your website because you want to improve your conversion rates. Why would you need to evaluate your ab test with Google Analytics? Imagine this: When you finally finished tests after waiting for two weeks something catches your eye in the results. It says the test has failed and you should start a new test because you are probably not going to reach significance anyway. 

Don’t despair because there still might be hope for the research you have done. Evaluating your tests further in Google Analytics might be the answer to your problem because your test might not be successful when evaluating it in Google Optimize. But what happens when we evaluate the data in different segments. Maby your test will be significant for returning users for example. 

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How to use the Google Optimize a b testing tool?

Google optimize a b testing can be very rewarding for your company or business if you master the tool. Getting the tool to work for you can be difficult for beginners because it offers so many options.

This article is a beginner’s guide for people that want to get into a b testing for no start-up costs at all! I personally use Google Optimize in my everyday job and recommend it to small company’s that have no experience with a b testing. Check out Google Optimize!

Google Optimize Dashboard
Google Optimize Dashboard – 2020