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JavaScript

JavaScript for optimizers #12: Copy to clipboard button

Losing your coupon code sucks. A copy to the clipboard button would have saved me the hassle of convincing the customer service that I received one.

Our hypothetical case for this chapter is about adding a copy to a clipboard button for users that get a coupon code offered on a webpage.

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JavaScript

JavaScript for optimizers #11: Show and hide divs on click

In this article, we want the user to show and hide divs on click.

Our hypothetical case for this chapter is about giving the user the freedom to hide the elements they don’t want to see.

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JavaScript

JavaScript for optimizers #9: Adding and removing button icons

In this article, we are retaking a look at icons like the previous article. Sometimes changing the icon isn’t enough. What if you need to remove or add an icon? Our hypothetical case for this chapter is about adding and removing button icons.

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JavaScript

JavaScript for optimizers #8: Changing button icons

Want to test more than just a link? Then, you need to learn JavaScript. Use my method to start changing button icons on your website.

I started a series covering practical step-by-step ways to use JavaScript to set up winning experiments on your website.

Each article in the series covers a different JavaScript method, illustrated by applying best practices to websites as hypothetical cases.

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JavaScript

Javascript for optimizers #7: Inserting a countdown offer

Want to test inserting a countdown offer? Then, you need to learn JavaScript. I started a series covering practical step-by-step ways to use JavaScript to set up winning experiments on your website.

Each article in the series covers a different JavaScript method, illustrated by applying best practices to websites as hypothetical cases.

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JavaScript

JavaScript for optimizers #6: Removing currency symbols

Want to test more than just the color of a button? Then, you need to learn JavaScript. I started a series covering practical step-by-step ways to use JavaScript to set up winning experiments on your website.

Each article in the series covers a different JavaScript method, illustrated by applying best practices to websites as hypothetical cases.

Categories
JavaScript

JavaScript for optimizers #4: Replacing links with buttons

Business case

Our hypothetical case for this chapter is about replacing links with buttons. Our client’s research showed that the CTA buttons are usually better than links.

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JavaScript

JavaScript for optimizers #3: Changing element hierarchy

Business case

Our hypothetical case for this chapter is about changing the element hierarchy in the DOM. Our client’s research showed that the visual hierarchy should follow the information hierarchy

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JavaScript

JavaScript for optimizers #2: Replacing and adding titles

Business case

Our hypothetical case for this chapter is about replacing and adding titles. Our client’s research showed that a website should change the copy to better fit its target group. Surveys on their website showed that users find their main copy extremely dull and repetitive.

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JavaScript

JavaScript for optimizers #1: Hiding class elements

Business case

Our hypothetical case for this chapter is about hiding class elements. Our client’s research showed that websites should avoid using meaningless design elements because that burdens cognitive load. Numerous surveys showed that users on their website find the design very confusing.