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Action Adding Hiding JavaScript

JavaScript for optimizers #9: Adding and removing button icons

In this article, we are retaking a look at icons like the previous article. Sometimes changing the icon isn’t enough. What if you need to remove or add an icon? Our hypothetical case for this chapter is about adding and removing button icons.

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Action Changing JavaScript

JavaScript for optimizers #8: Changing button icons

Want to test more than just a link? Then, you need to learn JavaScript. Use my method to start changing button icons on your website.

I started a series covering practical step-by-step ways to use JavaScript to set up winning experiments on your website.

Each article in the series covers a different JavaScript method, illustrated by applying best practices to websites as hypothetical cases.

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Action Adding JavaScript

Javascript for optimizers #7: Inserting a countdown offer

Want to test inserting a countdown offer? Then, you need to learn JavaScript. I started a series covering practical step-by-step ways to use JavaScript to set up winning experiments on your website.

Each article in the series covers a different JavaScript method, illustrated by applying best practices to websites as hypothetical cases.

Categories
Action Hiding JavaScript

JavaScript for optimizers #6: Removing currency symbols

Want to test more than just the color of a button? Then, you need to learn JavaScript. I started a series covering practical step-by-step ways to use JavaScript to set up winning experiments on your website.

Each article in the series covers a different JavaScript method, illustrated by applying best practices to websites as hypothetical cases.

Categories
Action Changing JavaScript

JavaScript for optimizers #4: Replacing links with buttons

Our hypothetical case for this chapter is about replacing links with buttons. Our client’s research showed that the CTA buttons are usually better than links.

Business case: Replacing links with buttons

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Action JavaScript Moving

JavaScript for optimizers #3: Changing element hierarchy

Our hypothetical case for this chapter is about changing the element hierarchy in the DOM. Our client’s research showed that the visual hierarchy should follow the information hierarchy

Business case: Changing element hierarchy

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Action Adding Changing JavaScript

JavaScript for optimizers #2: Replacing and adding titles

Our hypothetical case for this chapter is about replacing and adding titles.

Our client’s research showed that a website should change the copy to better fit its target group.

Surveys on their website showed that users find their main copy extremely dull and repetitive.

Business case: Replacing and adding titles