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JavaScript

JavaScript for optimizers #6: Removing currency symbols

Want to test more than just the color of a button? Then, you need to learn JavaScript. I started a series covering practical step-by-step ways to use JavaScript to set up winning experiments on your website.

Each article in the series covers a different JavaScript method, illustrated by applying best practices to websites as hypothetical cases.

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JavaScript

JavaScript for optimizers #4: Replacing links with buttons

Our hypothetical case for this chapter is about replacing links with buttons. Our client’s research showed that the CTA buttons are usually better than links.

Business case: Replacing links with buttons

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JavaScript

JavaScript for optimizers #3: Changing element hierarchy

Our hypothetical case for this chapter is about changing the element hierarchy in the DOM. Our client’s research showed that the visual hierarchy should follow the information hierarchy

Business case: Changing element hierarchy

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JavaScript

JavaScript for optimizers #2: Replacing and adding titles

Our hypothetical case for this chapter is about replacing and adding titles.

Our client’s research showed that a website should change the copy to better fit its target group.

Surveys on their website showed that users find their main copy extremely dull and repetitive.

Business case: Replacing and adding titles

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JavaScript

JavaScript for optimizers #1: Hiding class elements

Our hypothetical case for this chapter is about hiding class elements.

Our client’s research showed that websites should avoid using meaningless design elements because that burdens cognitive load.

Numerous surveys showed that users on their website find the design very confusing.