Categories
Action Changing JavaScript

JavaScript for optimizers #4: Replacing links with buttons

Our hypothetical case for this chapter is about replacing links with buttons. Our client’s research showed that the CTA buttons are usually better than links.

Business case: Replacing links with buttons

Categories
Action JavaScript Moving

JavaScript for optimizers #3: Changing element hierarchy

Our hypothetical case for this chapter is about changing the element hierarchy in the DOM. Our client’s research showed that the visual hierarchy should follow the information hierarchy

Business case: Changing element hierarchy

Categories
Action Adding Changing JavaScript

JavaScript for optimizers #2: Replacing and adding titles

Our hypothetical case for this chapter is about replacing and adding titles.

Our client’s research showed that a website should change the copy to better fit its target group.

Surveys on their website showed that users find their main copy extremely dull and repetitive.

Business case: Replacing and adding titles

Categories
JavaScript Selecting

JavaScript for optimizers #1: Hiding class elements

Our hypothetical case for this chapter is about hiding class elements.

Our client’s research showed that websites should avoid using meaningless design elements because that burdens cognitive load.

Numerous surveys showed that users on their website find the design very confusing.