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How to win your first a/b test on a zero budget?

If you read this guide of 79 pages, you will learn:

  • If your company is ready for conversion optimization
  • How to conduct user research on a zero budget
  • How to prepare and run a test on a zero budget
  • How to interpret your ab testing results when stopping your test

Written by Jeroen Wiersma, founder of GrowthPenguin

Why did I create this guide?

I started at an e-commerce company three years ago as an intern. I wrote a research paper about improving their website’s mobile experience and got interested in conversion optimization. I stuck around after graduation and started the conversion optimization process from the ground up.

Everything that I have learned in those three years, I have gathered in a single condensed and free guide to educate and inspire others to do the same.

This guide will teach you how to win your first a/b test on a zero budget. With the goal of proving the value of conversion optimization and increasing your budget.

This way, you won’t have to convince your managers to spend money on tools and resources right away. Convincing them will be a lot easier after your first win.

My first winning test landed me the job and opened up resources to invest in tools, knowledge, and skills. I hope this guide can help you achieve the same!

Table of contents

Chapter #1: Is your company ready to start with conversion optimization?

Have you ever wondered if your company is ready to start with conversion optimization?

You should!

Not every company is ready to start because of a number of reasons.

Here is a checklist of the things you need to consider before you can start a/b testing and getting your first win!

This chapter contains:

  • Enough traffic
  • The big redesign
  • Development
  • Mindset

Chapter #2: How to conduct user research on a zero budget?

Have you ever wondered why user research is so expensive? Sometimes you simply don’t have the budget to get all the tools you need.

Don’t worry!

This chapter will show you how to conduct user research on a zero budget!

I will describe what user research is and how you can plan a zero-budget research strategy.

Then I will list many free tools and methods that you can use to fill your strategy and collect the insights you need for your first a/b testing win.

This chapter contains:

  • What is user research on a zero budget?
  • How to plan out your user research on a zero budget strategy?
  • How to collect your issues?
  • What do you do with those issues?
  • How to translate your issues to testing hypotheses?
  • What research methods can be conducted on a zero budget?

Chapter #3: How to prepare and run tests on a zero budget?

Did you know it’s possible to prepare and run tests on a zero budget?

This chapter will tell you how.

It contains all the information you need without spending a dime!

This chapter contains:

  • Step 1: How do you prepare your testing tools?
  • Step 2: How to run tests?

Chapter #4: How to interpret your ab testing results when stopping your test?

You input your observation data into the test design and notice you need to end your test. 

Let’s finish our test the right way. 

This chapter will show you how to interpret your ab testing results and get the most out of your tests.

This chapter contains:

  • How to interpret your ab testing results?
  • How to calculate the monetary contribution?
  • How to log your results?
  • How to share your learnings?
  • How to decide on your next test?
  • How to increase your budget after your first win?

New resource: How to win your first a/b test on a zero budget?

A zero budget conversion optimization process with Google Optimize and JavaScript.

Download now