-
Chapter #2: How to conduct user research on a zero budget?
Have you ever wondered why user research on a zero budget is so expensive? Sometimes you simply don’t have the […]
-
Value proposition analysis with zero budget: A practical guide
Do you ever feel like people just don’t get the value proposition of your business? Because they probably don’t. It […]
-
Chapter #1: Is your company ready to start with conversion optimization?
Have you ever wondered if your company is ready to start with conversion optimization? You should! Not every company is […]
-
5 common reasons why your a/b test results are inconclusive
Are you sure that your results are statistically valid? A lot of optimizers fail to recognize when their results are […]
-
Perceived value: 7 ways to increase it
Beauty is in the eye of the beholder, the same applies to the value of products. A lot of the […]
-
Serial position effect: Using structure to boost conversion-rate
Red, blue, yellow, grey, green & grey. Did you know that most people are more likely to remember the first […]
-
Google Analytics 4: Is it worth upgrading?
Have you already seen the notification at the top of your Google Analytics report saying that there is a new […]
-
Ten reasons for shopping cart abandonment
Imagine a user adds thousands of dollars worth of items in their shopping cart at Walmart. Just before this person […]
-
8 best practices for error messages
Don’t you hate it when you see a big red error message on your screen? You are trying to complete […]
-
My conversion optimization process: in 16 steps
In this guide, I will tell you the conversion optimization process I have used to get results at the company […]
